Your Buyer Doesn't Have a Buying Process. Build Them One.

This week: the two prompts that turn "we'll get back to you" into an actual timeline with next steps. Your buyer doesn't have a buying process. We'll help you build them one.

Anthropic launched Claude Tag for Slack. You can now tag @Claude in any Slack thread and the AI jumps in, reads the conversation for context, and starts working.

It's not a chatbot sitting in a separate tab. It's a teammate in the channel where your deals are actually being discussed. Tag it to draft a follow-up email based on a thread. Tag it to pull competitive intel before a call. Tag it to summarize a 50-message strategy debate into action items.

It builds context over time, and if your admin enables "ambient behavior," it can even jump in proactively when it sees an opportunity to help. Available now for Enterprise and Team customers.

Andrej Karpathy called it a "new paradigm." A few dozen "AI for Slack" startups just went on red alert.

What this means for you: if your team lives in Slack (and you're on a Team or Enterprise plan), this is the lowest-friction way to put AI into your daily workflow. No new tool to learn. No tab to switch to. Just tag @Claude where you already work.

Brandon Clauser went from telemarketer to earning $100K+ commission checks as an AE. His breakdown on LinkedIn on the skill acquisition that got him there. It's worth the 2-minute read. The highlights:

• Prospecting and executive communication are the foundation at every level. These skills compound and transfer to every role you'll ever have.
• Have your script and objection handlers physically printed. Most reps are afraid to call because they don't know what they're going to say. Doubt creeps in. No calls get made.
• Don't pause or ask open-ended openers. State who you are, why you're calling, how you solve their problem, and ask for a specific time. Then shut up.
• Tonality beats words. Greet them like a friend you haven't seen in years. Cold calls are a transfer of energy.
• Prepare mentally before you dial. Visualize success. Music that pumps you up. It sounds basic, but the reps making $100K checks do this religiously.

Sign up for a free trial of Attio, the agentic CRM.

Ask Attio to build a daily workflow that surfaces the deals that need your attention today, like anything with a stage change, a recent reply, or a new signal in the last 24 hours.

Review your pipeline in Claude, synced live from Attio via MCP.

That's it.

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Inspired by Jay Campbell's Selling with AI newsletter.

You had a good call. Discovery went well. They asked smart questions. Then: "This looks great, let us get back to you."

A week passes. No reply. Two weeks. Crickets. The deal is dying.

Here's what's actually happening: your buyer doesn't know what to do next. They're not ghosting you. They need to get budget approved, loop in stakeholders they haven't talked to yet, and navigate a procurement process they've never used. They're stuck. "We'll get back to you" is the easiest thing to say when you don't have a plan.

The rep who says "sounds good, keep me posted" loses. The rep who builds them a roadmap wins. Here are two prompts that do exactly that.

Prompt 1: The Dead-End Decoder

Run this right after any call that ends with "we'll get back to you."

Prompt 2: The Buyer's Roadmap Builder

Take the output from Prompt 1 and run this to build a mutual action plan you can send back to the buyer.

Try this today. Pull up your CRM. Find the deal that's been quiet the longest. Run Prompt 1 with whatever notes you have. Run Prompt 2. Send the roadmap. You're not chasing. You're leading. (More frameworks like this every Sunday in Selling with AI.)

❌ BEFORE: You've got 30 companies to prospect. So you open your data tool to find contacts, copy names into a spreadsheet, switch to your enrichment tool for emails, wait for verification, paste the good ones into your sequencing tool, then write personalized copy in a Google Doc. Three hours later you've got maybe 15 leads in a campaign and half the emails bounced. Five tools, five tabs, and a whole afternoon gone for one sequence.

✅ AFTER: You open Claude and type "find demand gen and paid media leaders at these 30 companies, enrich their emails, and add them to my outreach campaign." lemlist's MCP handles the rest. It searches a database of 650 million plus contacts, filters by title and seniority, verifies emails, pulls LinkedIn context, and drops leads directly into a live multichannel sequence. No spreadsheet. No copy and paste. All 30 companies prospected, enriched, and sequenced in one conversation. That's not a hypothetical. We ran this exact workflow and loaded 49 verified contacts across 20 companies in a single sitting.

The tool: lemlist (Email starts at $55/month, Multichannel at $87/month). lemlist handles email, LinkedIn, and calls (huge that they have a dialer) in one platform. What makes it different right now is the MCP (Model Context Protocol). It lets your AI assistant talk directly to lemlist's full toolset: 70 plus actions including searching their lead database, enriching contacts with verified emails and phone numbers, building sequences, launching campaigns, and pulling analytics. No API calls. Just plain English.

On top of that, lemskills are prebuilt GTM workflows that live inside Claude. Plug and play sales plays like ICP scoring and sequence writing from a brief, right in your browser with zero setup.

In practice, we used the MCP to build a 7 step outbound sequence, search 50 plus companies for marketing decision makers, enrich every contact, and add them into a live campaign. We also built an automated pipeline that scans inboxes for leads, filters against a do not contact list, and adds prospects to sequences without touching a tool manually. All through conversation.

If your team still toggles between five tabs to get a sequence live, this is the swap worth making.

Try lemlist free for 14 days

1. The "why are they quiet" audit. Open your CRM right now. Filter for deals with no activity in the last 10+ days. For each one, ask yourself: did this deal go quiet because the buyer said no, or because they don't know what to do next? If it's the second one, run the Dead-End Decoder prompt from today's play.

2. The champion enablement email. After every call where someone says "I need to run this by my team," send this within 30 minutes: "Hey [Name], I put together a quick summary of what we discussed and the typical next steps I've seen work well for teams like yours. Feel free to share this with your team." Attach a one-pager with: problem recap, proposed solution, 3 expected outcomes, and suggested timeline. You just gave your champion the internal selling doc they didn't know they needed.

3. The silence-breaker prompt. For any deal that's been quiet 7+ days, paste your last 3 emails and call notes into ChatGPT or Claude and say: "Based on this conversation history, draft a follow-up email that doesn't say 'just checking in.' Reference something specific we discussed. Propose a concrete next step. Keep it under 80 words." It takes 60 seconds and it's better than the "bumping this to the top of your inbox" email you were about to send.

"We'll get back to you" isn't a rejection. It's a request for help your buyer can't articulate. The reps who respond with a roadmap instead of a follow-up email are the ones closing deals everyone else writes off as "gone dark."

Your buyer doesn't need more time. They need a next step. Build them one.

Know someone whose pipeline is full of "waiting on buyer" deals? Forward them this issue. Those two prompts might be worth a few closed deals this quarter.

To start getting immediate value from AI I've built the library (and will continue to build more) for top AI sales tools, prompts, tricks, and tips.