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Prompt:
I'm about to prospect into {COMPANY}. Research and give me:
1. What this company does (in one sentence)
2. Their likely top 3 business priorities this year
3. Recent news or announcements worth referencing
4. Their competitive landscape
5. Technology they likely use (based on company type/size)
6. Organizational culture signals (from job postings, Glassdoor themes)
7. Two 'in' angles for my outreach based on this research
Be specific. No generic filler.
💡 Why this works: Deep account knowledge is the difference between a meeting and a delete.
🔄 Platform tip: Claude's training data provides strong company context. For real-time info, pair with web search.
Prompt:
Create a competitive battle card for {YOUR_PRODUCT} vs {COMPETITOR}.
Include:
| Category | Us | Them |
- Core strengths
- Weaknesses
- Pricing model
- Best-fit customer
- Implementation time
- Common objections when switching FROM them
- Trap questions to ask prospects evaluating them
- Win narrative (the story we tell to beat them)
- Loss narrative (when they beat us and why)
💡 Why this works: Every rep needs a battle card for every major competitor. This builds them fast.
Prompt:
I sell {PRODUCT} into the {INDUSTRY} industry. Give me a briefing on:
1. Top 3 trends reshaping this industry right now
2. How these trends create buying urgency for my category
3. Specific language and terminology this industry uses
4. Key conferences and publications they follow
5. Regulatory changes affecting their buying decisions
6. Two conversation starters I can use that show I understand their world
💡 Why this works: Industry fluency earns trust faster than product fluency.
Prompt:
I sell {PRODUCT} (price point: {PRICE}) to {COMPANY_TYPE} companies. Map out the typical buying committee:
For each role:
- Title and department
- What they care about (KPIs, priorities)
- How they evaluate solutions
- The email angle that resonates with them
- Common objections from this persona
- Whether they're typically a champion, influencer, or blocker
Assume a company of {SIZE} employees.
💡 Why this works: You don't sell to companies. You sell to buying committees. Know every seat.
Prompt:
I'm selling into {PUBLIC_COMPANY}. Based on what you know about their recent business performance and strategy:
1. What are their stated strategic priorities?
2. Where are they investing (and what does that signal)?
3. What risks did they call out?
4. How does our product align with their stated initiatives?
5. Key quotes I can reference in my outreach
6. Who in the org is likely driving the initiatives we align with?
💡 Why this works: Public companies tell you exactly what they're buying. Read their filings.
🔄 Platform tip: Claude handles long document analysis well. Paste earnings call transcripts directly.
Prompt:
Here are recent job postings from {COMPANY}:
{PASTE_JOB_POSTINGS}
Analyze these for sales intelligence:
1. What initiatives do these hires signal?
2. What tools/technologies are they adopting?
3. What problems are they trying to solve with these hires?
4. Who's the hiring manager I should contact?
5. An outreach angle based on what these postings reveal
💡 Why this works: Job postings are public intent signals. A company hiring 5 SDRs needs sales tools.
Prompt:
Here's a LinkedIn profile summary for my prospect:
{PASTE_LINKEDIN_SUMMARY_AND_EXPERIENCE}
Decode this for sales:
1. What motivates this person professionally?
2. Key career transitions and what they signal
3. Topics they likely care about
4. Shared connections or experiences I can reference
5. Personalization hooks for my outreach
6. What management style they probably have (and how to adapt my pitch)
💡 Why this works: A LinkedIn profile is a roadmap to personalization. Most reps barely skim it.
Prompt:
I need to reference a relevant customer story in my next call with a {TITLE} at a {COMPANY_TYPE} company in {INDUSTRY}. Here are our customers and their results:
{PASTE_CUSTOMER_LIST_OR_CASE_STUDIES}
Match the most relevant customer story to this prospect. Tell me:
1. Which customer to reference and why they're the best match
2. How to tell the story in 30 seconds
3. The specific result to highlight
4. How to transition from the story back to the prospect's situation
💡 Why this works: The right customer story at the right moment is the most powerful sales tool.
Prompt:
I own the {TERRITORY/SEGMENT} territory for {PRODUCT}. Help me size my market:
1. Total addressable companies in my territory
2. Breakdown by company size, industry, and maturity
3. Prioritization framework (which segments to target first)
4. Estimated pipeline I can generate per segment
5. Suggested account tiering (A/B/C) with criteria
Assume: {KNOWN_PARAMETERS}.
💡 Why this works: Territory planning separates top performers from random prospectors.
Prompt:
Help me gather and organize competitive pricing intelligence for {YOUR_PRODUCT} against:
- {COMPETITOR_1}
- {COMPETITOR_2}
- {COMPETITOR_3}
For each, outline:
1. Their pricing model (per seat, usage, flat rate)
2. Approximate price ranges
3. What's included vs. add-on costs
4. Contract terms and flexibility
5. How to position our pricing against theirs
6. Common discount patterns
Based on publicly available information.
💡 Why this works: Pricing conversations go sideways when you don't know the alternatives.
Prompt:
I'm prospecting into {COMPANY}. Based on their size ({SIZE}), industry ({INDUSTRY}), and type ({TYPE}), predict their likely tech stack:
- CRM
- Marketing automation
- Sales engagement
- Data/analytics
- Communication tools
- Industry-specific tools
For each tool they likely use, tell me:
1. Integration opportunities with {YOUR_PRODUCT}
2. Pain points that tool creates which we solve
3. Whether it's a signal of readiness for our solution
💡 Why this works: Tech stack knowledge opens doors. If they use X, they probably need Y.
Prompt:
Here's text from {COMPANY}'s annual report or investor presentation:
{PASTE_TEXT}
Extract sales intelligence:
1. Strategic initiatives we can align with
2. Budget allocation signals
3. Pain points they've publicly acknowledged
4. Growth areas where our product fits
5. Key executives driving relevant initiatives
6. Timeline hints for buying cycles
7. A one-paragraph briefing I can read before my next call
💡 Why this works: Public companies publish their buying priorities. Read them.
🔄 Platform tip: Claude handles long document analysis exceptionally well. Paste the full text.
Prompt:
Here are reviews of {COMPETITOR} from G2/Capterra:
{PASTE_REVIEWS}
Analyze for competitive intelligence:
1. Top 3 things customers love (their actual moat)
2. Top 3 complaints (our opportunity)
3. Feature requests they're not meeting
4. Customer segments that are unhappy
5. Quotes I can reference in competitive deals
6. How to position {YOUR_PRODUCT} against these findings
💡 Why this works: Your competitor's customer reviews are a goldmine of positioning insights.
Prompt:
I'm attending {EVENT_NAME} where I'll be prospecting. The attendee list includes companies in {INDUSTRIES}. Help me prepare:
1. Top 10 conversation starters relevant to this event's theme
2. Questions that identify buying intent naturally
3. How to transition from small talk to business
4. A 15-second intro of what I do (conference-appropriate)
5. Follow-up strategy for leads I collect
6. Which sessions to attend for maximum networking with {TARGET_BUYERS}
💡 Why this works: Conferences are expensive. Maximize every conversation with preparation.
Prompt:
My target prospect {NAME} at {COMPANY} is active on LinkedIn/Twitter. Based on their recent posts and activity:
{PASTE_POSTS_OR_SUMMARIES}
Give me:
1. Topics they're passionate about
2. Professional challenges they've mentioned
3. Their communication style and tone
4. Personalization hooks I can use in outreach
5. Common themes in what they share/comment on
6. The best angle to approach them based on their online presence
💡 Why this works: Social profiles reveal more about a prospect than any database. Read them.