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Prompt:
Write the executive summary for a proposal to {COMPANY}. Key details:
- Their problem: {PAIN}
- Our solution: {SOLUTION}
- Expected results: {RESULTS}
- Investment: {PRICE}
- Timeline: {TIMELINE}
The summary should:
1. Open with their pain (not our product)
2. Quantify the cost of inaction
3. Present our solution as the path to their desired outcome
4. Make the ROI obvious
Under 200 words. Written for an executive who will skim, not read.
💡 Why this works: The executive summary is the only page most decision-makers read. Make it count.
Prompt:
Write a script for presenting pricing to {NAME} at {COMPANY}. Our price is {PRICE}. The value we deliver: {VALUE}.
The script should:
1. Anchor with the cost of the problem (before revealing price)
2. Present the price confidently (no apologizing)
3. Frame it as an investment with ROI, not a cost
4. Anticipate the first objection and address it
5. Offer two options (not one price that's take-it-or-leave-it)
Spoken word, not email. Under 200 words.
💡 Why this works: How you present price matters more than the price itself.
Prompt:
Build a three-tiered proposal for {COMPANY}:
Option 1 (Good): Core solution at {PRICE_1}
Option 2 (Better): Enhanced package at {PRICE_2}
Option 3 (Best): Full solution at {PRICE_3}
For each option:
- What's included
- What's NOT included
- Best fit for what type of buyer
- The value narrative
Design Option 2 to be the obvious best choice (anchoring effect). Make Option 1 feel incomplete and Option 3 feel aspirational.
💡 Why this works: Three options increase close rates by 20-30% vs. single-option proposals.
Prompt:
The prospect asked for a {PERCENTAGE}% discount on our {PRICE} deal. Help me:
1. A response that ties any discount to a concession from them (multi-year, faster close, case study, referral)
2. An alternative: restructure the deal instead of discounting
3. The math: show them what {PERCENTAGE}% off means vs. the ROI they'll get
4. A 'walk-away' response if they push too hard
I don't want to set a precedent of easy discounting.
💡 Why this works: Every discount trains buyers to expect more discounts. Trade, don't give.
Prompt:
My deal with {COMPANY} just got handed to procurement. The buyer wanted to sign at {PRICE} but procurement is now involved. Help me:
1. What procurement typically asks for (and how to prepare)
2. Standard negotiation tactics they'll use and how to counter
3. Red lines I should not cross
4. How to keep my champion engaged during this process
5. A proposed response to their first 'sharpen your pencil' request
Deal context: {CONTEXT}.
💡 Why this works: Procurement's job is to extract concessions. Your job is to hold value. Be prepared.
🔄 Platform tip: Claude is strong at role-playing the procurement perspective.
Prompt:
Create a one-page business case for {COMPANY} to purchase {YOUR_PRODUCT}. Include:
- Problem statement (in their words)
- Current cost of the problem: {COST}
- Proposed solution (one paragraph)
- Expected ROI and payback period
- Risk of doing nothing
- Implementation timeline
- Similar company results: {CASE_STUDY}
- Recommended next step
Format this as something the champion can share with their CFO.
💡 Why this works: Deals die in internal meetings you're not in. The business case fights for you.
Prompt:
Our prospect's legal team sent back our contract with these red-lines:
{PASTE_REDLINES}
For each change they requested:
1. Is this a standard ask or unusual?
2. Can I accept it (low risk)?
3. Should I push back (and how)?
4. Is there a middle ground?
Also flag any asks that could create real business risk. I'm not a lawyer but I need to respond intelligently to keep the deal moving.
💡 Why this works: Legal back-and-forth kills deal velocity. Respond fast and informed.
Prompt:
Write an email to {NAME} at {COMPANY} proposing a mutual close plan. We want to close by {DATE}. Working backward:
- When legal needs to review: {DATE}
- When the economic buyer needs to sign off: {DATE}
- When we need to complete the pilot/POC: {DATE}
- When we need to agree on terms: {DATE}
Frame it as 'making sure we hit YOUR timeline' not 'making sure I hit my quota.' Under 120 words.
💡 Why this works: Close plans that serve the buyer's timeline get buy-in. Close plans that serve yours don't.
Prompt:
The prospect countered our {ORIGINAL_PRICE} offer with {THEIR_COUNTER}. The gap is {GAP}. Help me build a counter-strategy:
1. Where can I give ground without hurting margins?
2. What can I ask for in return for each concession?
3. Creative structuring (payment terms, phases, add-ons) to bridge the gap
4. The exact words to use in my response
5. My walk-away point and how to communicate it professionally
💡 Why this works: Good negotiators never counter without getting something in return.
Prompt:
My champion needs to pitch our product to their CFO to get budget approval. Help me prepare them:
1. Three things CFOs care about (and how to frame our solution for each)
2. A 60-second elevator pitch they can deliver
3. The ROI calculation in simple terms
4. Answers to the top 3 questions a CFO will ask
5. A one-line ask: what do they need the CFO to approve?
This should arm a non-salesperson to sell internally.
💡 Why this works: Your champion is about to sell your product in a room you're not in. Prep them like they're your rep.
Prompt:
Write a pilot/POC proposal for {COMPANY} to test {YOUR_PRODUCT}. Include:
- Pilot scope (what we'll test)
- Success criteria (mutually agreed metrics)
- Timeline: {DURATION}
- Resources needed from their side
- What happens if the pilot succeeds (conversion terms)
- What happens if it doesn't (clean exit)
Make it feel low-risk for them but structured enough to lead to a real deal.
💡 Why this works: A well-structured pilot converts at 60%+. An unstructured 'free trial' converts at 20%.
Prompt:
Help me position a multi-year deal to {NAME} at {COMPANY}. Current annual price: {PRICE}. I can offer {DISCOUNT}% for a {YEARS}-year commitment.
Build the pitch:
1. Frame the multi-year as protecting them from price increases
2. Quantify total savings over the term
3. Address the risk concern ('what if we don't like it')
4. Include exit safeguards that make them comfortable
5. Position it as 'strategic partnership' not 'long contract'
Under 100 words for the email version.
💡 Why this works: Multi-year deals reduce churn, improve LTV, and give reps bigger deals. Position them right.
Prompt:
Help me build an ROI calculator I can use with prospects. Our product: {PRODUCT}. Price: {PRICE}.
Inputs the prospect provides:
- {INPUT_1: e.g., number of reps}
- {INPUT_2: e.g., deals per month}
- {INPUT_3: e.g., current conversion rate}
Calculation logic: show how our product improves their numbers. Output: monthly ROI, annual ROI, payback period.
Format as a simple spreadsheet I can walk through on a call. Show the formulas and assumptions.
💡 Why this works: A live ROI calculator on a call is 10x more persuasive than a static case study.