Prompts for Follow-Up Sequences




1. Post-Meeting Follow-Up (Same Day)

Prompt:

Write a same-day follow-up email after a meeting with {NAME} at {COMPANY}. Key takeaways from the meeting:
{BULLET_POINTS}

The email should:
1. Recap the 3 key points in THEIR words, not mine
2. Confirm the next step: {NEXT_STEP}
3. Attach/reference: {RESOURCE}
4. Set expectations for timing
Under 120 words. Professional but warm. Not robotic.



💡 Why this works: Same-day follow-ups with clear recaps win trust and create momentum.




2. Value-Add Follow-Up (No Ask)

Prompt:

Write a follow-up email to {NAME} at {COMPANY}. Don't ask for anything. Share something genuinely useful:
- A relevant article, stat, or benchmark: {VALUE_ADD}
- Connect it to something they mentioned: {TOPIC_THEY_CARE_ABOUT}
The tone should be 'I saw this and thought of you' — not 'I'm following up on our conversation.' Under 60 words.



💡 Why this works: Value-add touches keep you top of mind without triggering 'sales follow-up' defenses.





3. The ‘Social Proof’ Follow-Up

Prompt:

Write a follow-up email to {NAME} at {COMPANY}. Reference a customer who was in a similar situation to theirs:
- Similar industry: {INDUSTRY}
- Similar challenge: {CHALLENGE}
- Result achieved: {RESULT}

Tell the story briefly, then connect it to their situation. End with a soft next step. Under 100 words. Don't make it sound like a case study press release.



💡 Why this works: Third-party proof is more convincing than your pitch. Use it in follow-ups.




4. Follow-Up After No Response (Touch 2)

Prompt:

Write a follow-up to {NAME} who didn't respond to my first email. Don't reference the first email directly. Instead, share a new angle:
- A different pain point: {NEW_ANGLE}
- Or a relevant trigger: {TRIGGER}
Keep it shorter than the first email. Under 50 words. Make it easy to reply with a single sentence.



💡 Why this works: Touch 2 should feel like a new reason to reply, not a reminder of your last email.




5. Follow-Up After They Said ‘Not Now’

Prompt:

The prospect said 'not right now, check back in {TIMEFRAME}.' Write:
1. An immediate response that's gracious and sets a reminder (under 40 words)
2. A 'drip' email to send midway through the waiting period (value-add, no pitch)
3. The re-engagement email when the time comes (references the original conversation)
Each email should feel intentional, not automated.



💡 Why this works: Timing isn't always in your control. But staying relevant during the wait is.




6. Multi-Channel Follow-Up Plan

Prompt:

Create a 10-day follow-up sequence using multiple channels for {NAME} at {COMPANY}. They {CONTEXT: e.g., attended our webinar / downloaded our ebook / visited pricing page}.

Day 1: {channel + message}
Day 3: {channel + message}
Day 5: {channel + message}
Day 7: {channel + message}
Day 10: {channel + message}

Use a mix of email, LinkedIn, and one creative touch. Each touch should build on the last. Don't repeat the same message in different channels.



💡 Why this works: Multi-channel sequences get 3x the response rate of email-only.





7. Follow-Up After Sending a Proposal

Prompt:

I sent a proposal to {NAME} at {COMPANY} {DAYS} days ago. They haven't responded. Write a follow-up that:
1. Doesn't ask 'Did you get my proposal?'
2. Adds new value (an insight, a customer result, a relevant trend)
3. Creates gentle urgency without fake deadlines
4. Makes it easy to respond
Under 80 words.



💡 Why this works: Proposal follow-ups should add value, not just check in.




8. Executive Sponsor Follow-Up

Prompt:

I need to follow up with {EXEC_NAME}, {EXEC_TITLE} at {COMPANY}. They're the economic buyer, not my day-to-day contact. Write a brief, executive-appropriate follow-up that:
- Respects their time (under 50 words)
- References a specific business outcome, not features
- Doesn't sound like it was written by a junior SDR
- Includes a clear, specific ask
Tone: confident peer, not desperate salesperson.



💡 Why this works: Executives get 100+ emails a day. Yours needs to be concise, relevant, and respectful.




9. Post-Demo Follow-Up with Champion

Prompt:

Write a follow-up email to my champion {NAME} after a demo with their team. The demo went {WELL/OKAY/POORLY}. Key reactions:
{NOTES}

The email should:
1. Thank the team for their time
2. Address any concerns raised during the demo
3. Arm my champion with talking points for internal conversations
4. Propose a clear next step
5. Include a brief '2-sentence business case' they can forward to their boss



💡 Why this works: Post-demo follow-ups to champions should be weapons they can use internally.




10. Quarterly Check-In for Closed-Lost

Prompt:

Write a check-in email to {NAME} at {COMPANY}. We lost this deal {TIMEFRAME_AGO} to {COMPETITOR/REASON}. Don't be bitter. Share something genuinely new:
- {NEW_DEVELOPMENT: product update, new feature, relevant case study}

The tone should be: 'No hard feelings. Things have changed. Worth a fresh look?' Under 70 words.



💡 Why this works: 40% of closed-lost deals are recoverable within 12 months. Stay in touch.




11. Internal Champion Enablement Email

Prompt:

My champion {NAME} at {COMPANY} needs to sell this deal internally to {EXEC_NAME}. Create an email they can customize and send to their boss that:
1. Frames the problem in business terms, not product terms
2. Quantifies the cost of doing nothing
3. Summarizes our solution in one sentence
4. References similar companies who saw results
5. Asks for a 15-minute conversation
Write this FROM the champion's perspective. Under 120 words.



💡 Why this works: Your champion can't sell your product internally with your marketing deck. Give them their own words.

🔄 Platform tip: Claude excels at writing from another person's voice and perspective.




12. Re-Engagement After Company Change

Prompt:

My contact {NAME} just moved from {OLD_COMPANY} to {NEW_COMPANY} as their {NEW_TITLE}. They were {A CUSTOMER / A PROSPECT} at their old company. Write a congratulations + re-engagement message that:
- Celebrates their move genuinely
- Subtly plants the seed that they might need us at the new company
- Doesn't pitch hard
- Suggests a casual catch-up
Under 60 words. LinkedIn or email version.



💡 Why this works: Job changes are the #1 trigger for new pipeline. Your champions bring you with them.




13. Conference/Event Follow-Up Batch

Prompt:

I met these people at {EVENT_NAME}:
{LIST_OF_CONTACTS_WITH_NOTES}

For each contact, write a personalized follow-up email that:
- References our specific conversation
- Provides the value I promised (if any)
- Proposes a relevant next step
- Feels personal, not batch-processed
Each under 60 words. Include subject lines.



💡 Why this works: Event follow-ups need to go out within 48 hours. Batch them with AI to hit that window.




14. Ghosted After Proposal - Multi-Touch Recovery

Prompt:

I sent a proposal to {NAME} {DAYS} days ago and they've completely ghosted me. Build a 3-touch recovery plan:

Touch 1 (tomorrow): Email with a new angle, NOT 'just following up'
Touch 2 (3 days later): LinkedIn message, different tone
Touch 3 (1 week later): Final attempt — honest, direct, give them an easy out

Each touch under 50 words. If touch 3 gets no response, what's my conclusion?



💡 Why this works: Being ghosted after a proposal is painful. Have a system for it.




15. The ‘Trigger Event’ Follow-Up

Prompt:

I had a conversation with {NAME} at {COMPANY} a while back but it went cold. Now I see they just {TRIGGER: raised funding / made an acquisition / hired a new CTO / announced expansion}. Write a re-engagement email that:
- References our previous conversation briefly
- Connects the trigger to why now is different
- Suggests a quick catch-up
Under 60 words. Not desperate, not presumptuous.



💡 Why this works: Trigger events create new urgency in old conversations. Strike when the iron is hot.